ads_click Paid Search

Search Engine
Marketing & PPC

Hyper-targeted campaigns on Google and Bing, engineered to deliver the lowest cost-per-acquisition while maximising return on ad spend.

10.3x
Average ROAS
-42%
CPA Reduction
48hr
To First Leads

Paid Search That Pays Back

From keyword strategy to ad copy to bid management — every lever optimised for profit, not just clicks.

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Google Ads Management

Search, Shopping, Display and Performance Max campaigns structured and optimised for your specific conversion goals.

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Microsoft / Bing Ads

Often overlooked, Bing delivers lower CPCs and a valuable B2B audience — we run it alongside Google for full coverage.

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Audience & Retargeting

RLSA, customer match, and lookalike audiences to re-engage high-intent visitors and keep your brand top of mind.

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Ad Copy & Creative

Compelling, tested headlines and descriptions that improve CTR and Quality Score — lowering your cost per click.

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Bid Strategy & Budget

Smart bidding setup and manual overrides that prevent wasted spend and scale budgets only where ROI is proven.

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Conversion Tracking

Accurate GA4 and GTM setup so every conversion is attributed correctly — feeding the right signals back to Google's algorithm.

6.8%
Avg Conv. Rate
£1.80
Avg CPC (client avg)
94%
Impression Share
8.2
Avg Quality Score

Launch to Profit in 4 Phases

A structured onboarding that gets your ads live fast and profitable faster.

1

Account Audit & Strategy

Full review of existing campaigns (or greenfield planning), competitor ad intelligence, and budget allocation modelling.

2

Build & Launch

Campaign structure, ad groups, keyword lists, negative keywords, ad copy, and tracking — built and live within 5 business days.

3

Optimise & Test

Weekly bid adjustments, A/B tests on copy, search term refinements, and Quality Score improvements to drive CPA down.

4

Scale Winners

Proven ad sets get increased budget; underperformers are paused — disciplined scaling tied directly to ROAS targets.

No Wasted Ad Spend

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Certified Google Partners — direct access to Google account support and betas

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Transparent fee structure — flat management fee, we don't take a % of your ad spend

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You own the account — all campaigns live in your Google Ads account, not ours

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SEO-informed keywords — organic data feeds into paid strategy for lower CPCs

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Weekly performance calls — you're never in the dark about where your budget goes

Multi-Platform Expertise

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Google Ads
Search, Shopping, Display, PMax
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Microsoft Advertising
Bing Search & Audience Network
analytics
GA4 & Tag Manager
Conversion tracking & attribution

Let's Make Your Ad Budget Work Harder

Free paid search audit — we'll audit your existing campaigns (or model a greenfield launch) and show you the ROI potential.

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